From this Friday, a local edition of the event is held, promising a multitude of offers and discounts in several areas.
Black Friday's local edition will show a range of offers and discounts on Friday to use physical and online stores, but experts advise to take security precautions, such as checking spelling or checking the characteristics of commercial applications, to avoid scams.
Purchases are multiplied by online discounts, as well as on special occasions (such as Christmas or the World Cup), "cybercriminals use this type of event to get their malicious campaigns to a greater volume of users," explained Telam Cecilia Pastorino, a computer security expert.
"The main problem users face when shopping online is information theft," said an expert working in Eset Latin America and said that "the most popular scams are the ones that direct users to fake sites generated with To get credit information card, PaiPal accounts (or other digital payments) and e-banking credentials. "
That's why he advised that one of the main safeguards in online shopping is "mistrust and over-promotions."
Although Black Friday is a day of promotion, "some false borders are absurd to attract the attention of the victim," added Leonardo Carissimi, Unisis Security Director.
The specialist has shown that if a person receives the announcement of a new 55-inch Smart TV with a part of the normal market price, it is advisable to perform some checks before proceeding with the purchase: "Is the company known? Is the website known? a click-to-click link to the official site or to a different page? "
Attention to writing a message is another key to avoid false offers, and an example is the identification of spelling mistakes.
"It may seem trivial, but it's a serious matter: in February 2016, a $ 1 billion cyber bank fraud was detected in Asia, precisely because criminals wrote mistakes in forged banknotes," Carissimi said. .
The purchase process also needs to pay attention to the applications: "Check the page name (the perpetrators will use names similar to the official application), the number of opinions (fake applications will have a few comments); the release date (fake have a recent date of the latest publication); if there are errors in writing in a title or description, "he said.
In case of doubt, he continued, it is advisable to go directly to the store website and find information about the application, including a download link.
Pastorino explained that "most of the scams on the day of the discount start with the offer or discount that comes through the VhatsApp, email or ad on the site."
Avoid shopping over the Internet using a public ViFi for a place or a bar, for example, is another recommendation to avoid fraud because these types of public networks are "an easy entry point for cyber-criminals to attack," explained Avast's computer security .
Finally, experts have advised that transactions are always performed from ViFi networks "safe and reliable".