Tuesday , January 31 2023

Volkswagen and Toiota, two brands that can celebrate despite heavy 2018


The result is this instead of the expected million units, it will end with just over 800,000. Until yesterday they were patented 796,482 units. In the few days left to end December, there will be time to break that ceiling.

Especially for strong bonuses that apply and who make discounts up to 40%. The reason for these reductions is the reduction in high stock levels – estimated at 260,000 units – and the fulfillment of the commercial objectives that the plants impose on traders. In this way, the year will end 10% lower than 2017, but with a monthly yoy decline of 40% in the last quarter, which predicts 2019 in about 600,000 units.

Like every year, the market has winners and losers. Based on data on patents that they had until Friday, Volkswagen will be the leading brand in 2018 for fifteen years in a row. There are 118,020 vehicles registered. Second place is Renault, with 113,216 units. In days that are barely left a French brand can replace the German. Third place was maintained by General Motors, with 100,678 0km.


The situation changes when you look at the ranking of the model. The first place, until yesterday, was for Toiota Hiluk, with 33,249 patents. In this way, the truck will occupy the first place of general sales. Last year, it was Volkswagen Gol, who held that position for several years. Today is in the process of renewal of the generation. This explains the current low demand. However, Hiluk won several models that cost half. Japanese "chata" is being sold between 800,000 and 1,800,000 dollars, according to versions.

The explanation of this phenomenon relates to economic reasons and trends. Among the first, there is strong demand from sectors such as village, mining, oil and gas, to improve the level of activity. There are many companies that renew their fleets. In the second case, the public is turning to segments such as pickups and SUVs.


In addition, add one more achievement. It is a means of national production. The rest of the "first ten" arrived from Brazilexcept Sandero, which is produced in both countries. Another fact that Toyota has to celebrate is that the second best-selling model in the market is its Etios model. By yesterday, it had 31,927 patented units. They are followed by Chevrolet Onik and Ford Ka with just over 30,000 units. In the few days left, they were able to remove Etios. If the positions remain the same, Toiota will occupy the first two places in preferences to the public. Something new.

The other side of these car manufacturers who have reason to celebrate, despite the difficult 2018 – especially in terms of profitability – are Chinese brands that have sunk the market in the past two years. In some cases, in December they sold between 2 and 4 units. Other imported brands also received very slim numbers in 2018. Given that a market shrinkage will appear in 2019, these companies will find it difficult to maintain their structures with such low demand.

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