The German retail chain Kaufhof gives Chinese tourists the opportunity to pay in the branches with Alipai. Alibaba online gigantic payment service is one of the standard payment methods in China and has about 700 million users. In Kaufhof, the BS Paiona Savings Bank branch and Bluecode Alipai payment provider integrated into the cash register system in the department store. Now users can pay in all 96 stores with Alipai.
The dealer scans the KR code
Kaufhof system is implemented by Alipai so customers do not necessarily have to be online. Typically, Alipai users are using an application to scan the merchant or envelope code to complete the payment process. The implementation of Bluecode also works: On a smartphone, the Alipai application generates a KR code that the merchant scans. This user smartphone does not have to have an internet connection. With the Bluecode application, European customers can also use this payment method at Kaufhof.
Chinese tourists are an important target group for retailers. More and more Chinese visitors in Europe, Germany is one of the most popular destinations. "For many years, Chinese tourists are an important target group," explains Hansjorg Bausch, director of CIO Galeria Kaufhof GmbH. "Now we can offer our Chinese customers an extension for accepting Alipaia and for all customers with Bluecode system additional payment options."
Alipai and VeChat Pai are everyday
Along with the shopping streets of the main German cities and at airports such as Munich or Frankfurt, payment methods such as Alipai or VeChat Pai have long been a part of everyday life. In KaDeVe, Oberpollinger and Alsterhaus, Chinese tourists can also pay their usual way of paying. The Breuninger department stores also accept Alipai and VeChat Pai. Here, the payment service provider Virecard secures settlement. Even the Munich Oktoberfest ride now accepts Chinese payment applications. One of the pioneers in Germany is the drugstore chain Rossmann, which has accepted Alipai since mid-2017.
Alipai still has no further ambitions in the European market. The company plans to expand its operations in local markets only in the Chinese environment, but continues to confine itself to Chinese customers in Germany and the rest of Europe. "Alipai is expanding with local e-wallet solutions in South and Southeast Asia, India, Thailand or the Philippines," said Roland Palmer, Alipai's executive director in Europe, Africa and the Middle East. "We are currently represented in nine markets outside China with these solutions and we do not plan to do so in Europe in the foreseeable future."