Wednesday , January 20 2021

Apple has one big problem. And he says the iPhone



Last week, the American giant Apple introduced new record results with revenue growth of 20 percent to $ 62.9 billion and a gain of $ 14.1 billion. However, after the announcement of the news, the company's shares declined in a short time and capitalization fell to less than 1 trillion dollars.

To a large extent this was an unexpected message – this is the way that Apple made publicly available for sale. Such results will be published again at the end of December.

Apple lost its $ 1 trillion sign in a short time

Apple lost its $ 1 trillion sign in a short time

The iPhone maker has posted record financial results, but the forecast for the coming years is not so good

It is therefore very interesting to see the development of Apple's strong product over the past few years, more than 10 years – the iPhone. CNN Business has highlighted the importance of smartphones for the company's business from 2008 to 2018.

What is visible to them? In the last quarter, revenue has risen, but not in such a large scale. Traditionally, Apple is the fourth quarter of the year, and this is the first index.

Quarterly sales

Source: CNN Business

Quarterly sales

It can also be said that the manufacturer sold $ 8 billion more than the smartphone sales compared to the previous year.

Apple has managed to face its growth problem in an unconventional way – because it is able to convince more users to subscribe to Apple Music and Apple Care applications.

Revenue from iPhone sales

Source: CNN Business

Revenue from iPhone sales

But one thing is certain – the company will have to find a new serious source of revenue that will replace the iPhone. The company can not raise its product prices much, as there may not be many consumers who would give $ 2,000 for a smartphone.

Income from services

Source: CNN Business

Income from services

"Apple has a problem with the iPhone, trying to cover it and is now trying to hide it, but the company can not avoid it forever," commented CNN Business.


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