After a year of confusing and contradictory reports about the popularity of the iPhone X, Apple unmovedly killed its 2017 leading product to make room for two sequences: the same prices iPhone KSS and lower iPhone KSR. Now the iPhone X is ready to return, according to the Vall Street Journal, while KSR will see a decline in prices – but obviously only in some foreign markets.
The report suggests that the contractual obligations and the sensitivity of consumer prices behind the changes, which are atypical for Apple and especially for smartphone manufacturers in general. After agreeing to buy a minimum number of OLED screens from Samsung Displai, Apple's orders decreased after a recent drop in iPhone KSS and iPhone KSS Mak production. Instead of creating more KSS devices to fill the gap, Apple said that it continued to produce iPhone Ks, which costs less.
But the iPhone X is unlikely to re-appear in stores in North America soon. Discontinuous devices would quietly appear as "outdated models for selected markets where there is enough demand for these devices," the Journal reports, suggesting that they can appear in countries where iPhone prices have become particularly problematic. Buyers in India and China openly rely on the prices of this year's iPhone, increasing the likelihood that the iPhone X will reappear there.
In addition, Apple is said to offer subsidies to help major wireless operators lower the price of iPhone KAS in Japan, a "de facto discount" from an undetermined amount with deliberately opaque prices for Japanese smartphones. A decrease in prices early next week is expected to help Apple maintain its recent 46.7% share in the Japanese market.
In Japan, the sale of the KSR iPhone is lagging behind, while the iPhone 8 of the previous generation continues to work well with Japanese consumers – a situation apparently seen in other countries. Although reviewers in the US generally applaud KSR's similarity to the KSS at a lower starting price of US $ 250, some Japanese consumers have taken the issue with a compromised KSR screen, camera capabilities and data transfer speeds.
At this point it is unknown whether the iPhone KSR will get similar cuts in other markets and whether recent reports of slower sales of new iPhones are accurate or pessimistic. Earlier this month, Apple announced that it would no longer detect the sale of iPhone devices, which would make forecasts and tracking even more blurry than it was in the past.