Tuesday , January 31 2023

Ford is hoping to return to the high school truck market


There are Mahindra and Mahindra. Ten years ago, an Indian car manufacturer tried to launch the US commercial network in the SUV and pickup market. This effort crashed during a major recession. However, Mahindra recently launched the production of a small off-road vehicle, Rockor, at Auburn Hills, Michigan. It could still be there, said group chairman Anand Mahindra to reporters at the opening of the factory a year ago.

"I think it's a very logical step after that to get on the road," he said. While it seems that street legal Rokor is working, the version of one of Mahindra's Indian pickups can also be tracked.

Hiundai, meanwhile, is working on a somewhat smaller truck based on the Santa Cruz Concept, which won great reviews when it was presented at North American International Auto Shov for several years back. The production version could be ready sometime in 2020 or 2021, according to a Korean car manufacturer.

As with SUVs, car manufacturers are wondering if there is a market for even less dots, more like compact models that have won the hearts of the then young boomers. Ford has been hinting that there may be something to plug under the Ranger. In order for the mid price segment to determine in the next few years whether pickup customers will get even more options.

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