McDonald's fast food chain launched a self-service model at the airport in Santiago. This is the starting point of the whole restructuring.
Every person is the world and every order McDonald's. It's not as easy as just looking for a combination with Big Mac and that's it.
We are all unique, so each row is different: add Mai, remove cucumbers, put chips inside the sandwich.
However, it is sometimes hard to get the cashier to understand what you want, and it's hard for you. Or postpone the line trying to explain to the cashier that you are a vegetarian and that you are there to follow your friends and that you can get bread with salad and maya and nothing else.
Fortunately for all, McDonald's future makes this mission much easier and faster.
McDonald's Future Experiments
The brand in Chile has announced the implementation of a new and innovative Customer Service Platform called "Experience of the Future", a new concept in the fast food industry.
In this way, it continues its transformation and modernization plan that began in 2017, which includes an investment of $ 10 million in the past two years, which will be added to $ 12 million in this 2019 year to implement this novelty. the system
The start of a new future experience is being conducted for the first time in Chile in the new restaurant opened by the company at Santiago International Airport, and will soon be implemented in 10 of more than 80 restaurants in the country.
In addition, McDonald's announced plans to generate 400 jobs in 2019 to provide young people with the opportunity to experience first-hand formal work that enables them to develop in the workplace.
We tested in a new place:
In particular, my order McDonald's is very rare (I do not want to share it so that they do not condemn me), so it was a pleasant experience for the self-service machine interface to consider every detail in my order.
I could have ordered exactly what I wanted, without any problems.
They gave me my withdrawal number and a little later appeared on the action screens so that I could go and look for it, armed to perfection.
Carlos Gonzalez, McDonald's General Manager in Chile commented on the new system:
"We call it the" Experience of the Future ", which will mean a more modern way of interaction with customers and we are convinced that its implementation will enable not only the continuation of Chile's positioning as a leader in the region."