Sunday , January 29 2023

Samsung refers to ranking Sernac that leaves them as a "brand with multiple claims"


Subject issue.

Yesterday, we shared a report from Sernac that left Samsung, Sony and Apple as the most-complicated brands for their phones.

As we clarify when we share the report, Samsung and Apple are normal in terms of sales that are the ones with the highest claims.

We are looking for a brand statement to find out what kind of position they have in this regard.

We leave the statement as a whole:

Samsung is the brand with the largest number of mobile phones in the Chilean market and we are constantly working to meet the demands and everyday needs of our users, with the latest technology and innovations.

Regarding this reality and figures presented in SERNAC's press release of December 20, 2018, it is worth mentioning that of the three brands mentioned in the above statement, Samsung has the lowest percentage of claims in relation to the units sold by each brand on the market Chile * during the same period of the SERNAC study.

On the other hand, our company has basically offered the best experience, because we have an exclusive Samsung service with a response time of up to 48 hours for mobile devices. This personalized service, called Smart Service, unique to the sector in Chile, considers the network of 34 authorized technical centers from Arice to Punta Arenas, in addition to 13 Samsung stores that specialize in after-sales service support. In addition, we also have telephone support through Chat, both services that have positioned Samsung in ICREO 2018 Ranking as the most reliable technology brand for Chileans.

Customer satisfaction turns into loyalty and credibility for the brand, using both sides. In Samsung, the way of consumers and after-sales experience, support and technical attention go over and become an added advantage in the acquisition of brand products. In the same way, we pride ourselves on offering high quality products and services.

* Source: GFK

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