. But the mobile phone that Cupertino successfully sold with the slogan "Jump Forward" made a big leap back in its reputation when dozens of its customers began to complain to the Internet of something known as "ghost touch".
Apple's forums have dealt with the problem: there are hundreds of search results in English (
"ghost touch") on the company's technical support page.
It's a strange failure that affects the screen of the iPhone Ks – the first Apple to unlock
without a start button – and it creates an effect by which some type of invisible finger moves the elements that appear in it.
In other cases, the screen does not respond or work unsuccessfully.
"My iPhone X was virtually unusable because of a spiritual touch, I tried to run it again, but it worsens, can you help me?" He wrote to Levis on Apple's site in August 2018.
One of the technicians of the firm replied to the link on the help page where Apple suggests restarting the device "if the screen does not respond to the touch". It did not offer more solutions if you've already started it up and still does not work, as Levis pointed out.
In Reddit there are also the weight of comments that reflect the problem. In some of these, Apple's customers are "boring", "angry" and even "nasty".
But after several months of controversy over the Internet, the company recognized the problem.
"Apple has found that some of the iPhone X's screens can have touch problems because of a component that can collapse in the display module," the company said on Friday on its website.
The technology firm says that in screened devices, the screen – or part of it – does not react immediately to the touch or reacts even when it is not touched.
In both cases, the company launched a replacement program (no charge) on the Apple Store or authorized vendors.
The offer is valid only for iPhone X that has been affected by this problem. The Company undertakes to remain in force for a period of three years.
The company also says that in some countries this measure is not covered. In this case, the client must request a refund.
This is not the first time that Apple's mobile phone has problems.
One of Apple's newest controversies was related to the "Chargegate" case. Reflects the problems with the batteries of new smartphones
iPhone KSS and KSS Mak, which have connectivity errors.
There were also controversies about this
deliberately slowing down some of the iPhone software updates with software, something Apple first recognized in 2017 and justified as a way to manage the inevitable aging of lithium-ion batteries.
"Our goal is to provide our clients with the best experience," the company said.
"Apple has always been very good at managing expectations … this is an example of how they have been destroyed," wrote Nick Heer, a technology blogger from the developer.
Other analysts have accused the firm of "lack of transparency".
This time he did not explain much about the "component" that explains the failure of the iPhone Ks, but offers a free replacement.
In 2016, the iPhone 6 Plus also had complications with the touch screen. However, on this occasion, the company charged $ 149 to its customers for repairs.