2018-11-13 03:36:23 Source: Beijing Business Daili
The successful marketing of Chinese companies at the World Cup in Russia left us with a lot of classic items. The 2019 world basketball championship will be held in China, the largest international sports event held in China between the 2008 Olympic Games in Beijing and the Beijing Olympic Winter Games in 2022. It also attracted the attention of many domestic companies. A new round of sports marketing is on the brink.
Relevant experts said that sports events symbolize youth and passion, and after the 90s and after 00 they became the main force in the consumer home appliance market. Setting sports brands in different brands of home appliances on the one hand promotes rejuvenation of the brand. The young and fashionable brand image absorbs more young consumers.
On November 7, the Global Sports Global Global Summit held in Tencent, Tencent Sports and Penguin Think Tank jointly published the "Report on the Chinese Industry in 2018", showing that Chinese favorite basketball players accounted for almost 50% of all sports enthusiasts. %, basketball became the first movement of the whole nation. The number of basketball players younger than 20 and 25-35 years old is 52% and 40%, which are ranked in all sports, and basketball has become a fierce search for home appliances marketing.
Industrial giants of the home appliance naturally do not want to miss such premium marketing resources. In June this year, TCL became the global partner of the World Cup basketball player 2019 and the main sponsor of the Asian World Cup qualifier in 2018. However, under the limited and exclusive reality of the official sources of resources, finding a new way that efficiently touches users is a topic that home appliance companies need to break into the marketing Vorld Cup poker.
According to the Chinese report on the Chinese industry from 2018, the penetration rate of mobile players among young basketball enthusiasts under 20 years of age reached 71.5%. Almost 80% of young fans hope to see more competitions at the same time. New penetration of the media, cross-border in the fields of basketball and entertainment, fashion and the like, has become the key brand to attract the attention of the user.
As the world's top partner of the 2019 World Cup Basketball Championship and an exclusive digital media partner in China, Tencent has the rights to transfer and distribute to 60 FIBA international top events, including the World Basketball Championship and various rights inside and outside of the World Basketball Championship.
Through the distribution of content of new media channels and the use of stadiums to show the rights and interests of younger marketing scenarios, we can achieve a double result by half of efforts, allow home appliances companies to free up the market value of the World Basketball Championship, and form a young image of the brand and become the world's leading brand. .
"With the continuous innovation of speed technology, the same price of home appliance configuration is almost the same, so the brand and user base has become a magical weapon. With the strong power of the brand and many resources it can be profitable precisely because home appliance companies like sports marketing. says.
(Article Source: Beijing Business Daili)