JAKARTA, KOMPAS.TV – South Korean actress Seo Ye Yi threatened to pay billions of won in fines against the companies that made her an advertising model.
As previously reported, various companies have begun removing Seo Yea Yi from their product ads.
Numerous cosmetic brands such as LUNA, Inner Flora and AER have removed all Seo Ie Ji-related content from the website on the network and other promotional media.
The RIETI glasses sticker also removed the advertising video for “RIETI k Seo Ie Yi Collaboration” from its official YouTube channel.
Also read: As a result of the Seo Ye Yi controversy, advertising brands are starting to remove their names from social networks
Allkpop predicts that Seo Ye Yi will have to pay a fine for breach of contract and cancellation of advertisements worth billions of winnings or the equivalent of billions of rupees.
This amount represents different values of losses brand is due to breach of contract and cancellation of advertisements. The exact number of compensation claims is still uncertain.