JAKARTA – The development of technology is getting faster, including devices for listening to music or speakers. Some of these devices have cable, bluetooth or wireless features.
According to one of the executive directors of the electronic product distribution company Indonesia Indonesia V2 Indonesia, Rudi Hidaiat said that if wireless speakers are currently growing. This is consistent with the development of high resolution (Hi-Res) audio quality. Hi-Res Audio is the latest high-quality audio technology.
"Wireless speakers are now greatly improved, and now, Spotify also supports Hi-Res. Now we need a wireless speaker," when they met in the SCBD area in Jakarta on Tuesday, June 11, 2013.
According to him, wireless speakers currently support high-resolution sound. How to show best performance. He also believes there will be many brands that will support wireless speakers and leave bluetooth speakers.
"The distance of another speaker can reach up to 10 meters," he said.
For information, V2 Indonesia and KEF have just introduced the latest high-end speakers with Uni-K technology, KEF LSKS. This is the latest version of the LS50 wireless network that was launched in June 2018.
According to him, the market response for products at a price of about 38.5 million IDRs is quite high.
"The market share for the premium segment segment is 35 percent," he said.
In addition, it is expected that the KEF LSKS device with a lower price level will achieve a higher market share of up to 50 percent.
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"Market research in the market has the potential to be launched in a pacific city. Exceptional animations are Medan, Bandung and Surabaya, so we will open stores in Surabaya next year," he said.
In the meantime, on the question of whether to issue a cheaper device, he revealed: "Surely they will (KEF LSKS) come out with a smaller version, maybe another year. We also have 4 million products (different markets)."
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In the meantime, for his market strategy, he said he would present the brand to the millennium generation.
"The brand must be education, because the millennium generation still does not know this brand, and if they are 40 already sure they already know it. In order for young people to know that there is a good brand," he added.