Mercedes-Benz Malaysia (MBM) has announced the appointment of Sagree Sardien as its new president and CEO. She will replace Claus Weidner, who has been in that position since 2015. Sardien, who took over the role on June 1, has also been appointed head of the region, Mercedes-Benz Cars South-East Asia II.
Sardien has over 20 years of automotive experience, 13 of which were at Daimler. She began her relationship with the brand as Head of Operations in South Africa for Daimler’s Fleet Management Division. During her tenure, she has held various management positions at Daimler organizations in South Africa, in fleet operations, logistics, sales, product management and customer service.
She was also responsible for implementing the Retail of the Future business model in the South African market. In 2018, Sardien moved to Stuttgart, Germany, where she was head of sales for the region’s overseas markets, which included Japan, South Korea, Australia, New Zealand, the Middle East, Egypt, Turkey and South Africa.
“I am excited to join the regional team of Malaysia and SEA II. In recent years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an amazing and opportune time to join the company and I look forward to contributing to the realization of our ambition to shape the future of mobility and support the transformation of the automotive environment, ”she said.
The company also announced the appointment of Edmin Naidoo as Vice President of Customer Services MBC Malaysia and SEA II, effective July 1. Naidoo, which replaces Jeffrey Simon in the role, has been with the Mercedes-Benz brand for more than 25 years, with experience in retail and wholesale customer service.
Prior to taking up his current role here in Malaysia, he served as Customer Service Director at Mercedes-Benz Australia Pacific after a fifteen-year stay at Mercedes-Benz South Africa. In collaboration with the customer service team from the Overseas region, Naidoo was responsible for introducing the best management tools, digital KPI dashboards and chat bots for customer retail services, advancing the standards of digital transformation in the region.
“We are entering an exciting time in which innovation, including basic data, allows us to create hyper-personalized ecosystems, where our customers can experience true Mercedes moments that are best in class. “I am excited to join the SEA team and build on our achievements in shaping the future of the service products that Mercedes of Service Experience offers to our customers,” he said.