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PETALING JAIA, April 7 – Malaysian social media users accuse entrepreneur Neelofa of religious exploitation after she released “Muslim-friendly” slippers with the local footwear brand Fipper.
Neelofa, whose full name is Noor Neelofa Mohd Noor, previously posted an Instagram story on April 5 about the presentation of Fipper slippers to TheNoor bi Neelofa.
The claims of the presentation that the slippers were “adapted to Muslims” led to a reaction on Twitter, and users wondered what exactly makes a pair of slippers wearable in the Islamic sense.
“Neelofa sells rubber slippers” adapted to Muslims “. So did the rubber slippers contain pig’s blood before this or what? A Twitter user asked.
“It may not be long before old-fashioned sharia hats appear,” another user sarcastically remarked.
neelofa sells rubber slippers that are “Muslim”
Ordinary rubber slippers during this dipped pig’s blood fur
– bart (@ bartbhrdn) April 6, 2021
Slippers adapted to Muslims, he said. Flipper and Neelofe collaboration. There are slippers adapted to Muslims, sir. pic.tvitter.com / 6KsgE7ucaDi
– Abdul Rani Kulup Fans (@ KulupFans) April 6, 2021
Many were also shocked by the high price, because each pair of Fipper slippers from Neelof’s TheNoor sold at a price of 79.90 RM.
Some have accused the 32-year-old entrepreneur of using religion as a marketing tool to make money from people who know nothing better.
“Slippers that are not adapted to Muslims exist ?! The level of religious exploitation is becoming ridiculous these days, “@edhairikl wrote.
“Almost no object is protected from the miserable claws of religious capitalism.
“Now we have ‘budding entrepreneurs’ promoting mass-adapted slippers to the masses,” ArfSbhn said.
Almost no object is protected from the miserable claws of religious capitalism. We now have “future entrepreneurs” who promote “slippers adapted to Muslims” to the masses. Before that, we had prayer mats that could guarantee direct access to God.
What kind of madness is this?
– Glory be to (@ ArfSbhn) April 7, 2021
ade slippers that are not Muslim? !! the level of religious riding these days is getting ridiculous! RIDICULOUS! https: //t.co/hiH3pD4JMs
– Ed Hairi (@edhairikl) April 6, 2021
Neelof slippers from RM79.90 are significantly more expensive than other Fipper products, which are sold in retail between 16.90 and 49.90 RM in their unisex collection.
The founder of Naelofar recently became embroiled in a controversy over alleged violations of the standard operating procedure (SOP) at a March 27 wedding with religious preacher PU Reese.
Police are also investigating the couple after they posted photos and videos last week enjoying leisure activities in Langkawi.
Neelofa claimed that they traveled to the island for work reasons, and the tea brand with Chatima bubbles supported her claims.
However, Chatime deleted his statement on Twitter defending Neelof after he received a reaction from the public.