KIRK HARGREAVES / STUFF
Workers for Kathmand's clothes got a voice through social media.
Kathmandu's outdoor clothing store gives Chinese workers in its supply chain with a social media channel to get in touch.
The company says that part of the corporate sustainability strategy was to give employees more votes.
The KR code was introduced in Chinese versions of the code of conduct of the company that was published in factories that make their clothes.
The channel leads a channel on the Chinese social media platform VeChat, which will lead directly to Kathmandu.
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"We care about the welfare of every worker in our supply chain, but allowing people to ask questions about workplace practices and conditions has been extremely difficult before," said Kathmandu Corporate Responsibility Manager Gary Shaw,
"In some cultures, there may be a challenge to file a complaint, but the KR code has proved to be empowering. Now we can receive messages directly from workers who produce our products."
The company also has a socially responsible person in China who works with Elevate's ethical partner to solve all the problems that arise.
Kathmandu is second in the world among global open-market brands for the use of sustainable materials, in the report Preferred Fiber and Material Report.
The ranking report follows the progress of the textile industry in accelerating sustainable practices.
Kathmandu, who is in second place in second place, has gained high weight because of its commitment to using a 100% "desirable cellulose man" made from natural polymers, and its use of recycled cotton.