PLAISTATION 4 of five years gives more energy and profit growth – for Soni Corp's business. compared to Nintendo's much newer Swatch.
Quarterly data from two video game competitors have shown that Sony uses its best ever console cycle, while Nintendo is struggling to expand sales of its plai-at-home-or-the-go machines. Sonny again increased the operating income forecast, the results of last week showed, while Nintendo missed the ratings and kept his odds untouched.
Game machines tend to follow the predictable cycle of accelerating growth, reducing prices and retirement. However, Sony violates this form with a powerful collection of titles for seasonal shopping, including the Spider-Man who entered his homeland, who placed PlaiStation 4 for his best year ever. Without the fresh crops of new game titles and just one planned for the holidays, Nintendo kept its forecast for 20 million transit shifts unchanged in the fiscal year.
"PlaiStation works great, Spider Man they were sold as crazy in the second quarter, "said Kazunori Ito, an analyst at Morningstar Investment Services in Tokyo." On the surface, it's hard to say that this is a good neighborhood for Nintendo. "
Investors noted: Sony's shares this year were 15% compared to results, while Nintendo fell.
Basically, Sonny takes a page from Nintendo's plaibook, releases games made by his own studio; Those first parties are also more profitable. PS4 Exclusively God of Var sold 3.1 million copies during the first three days in April, while last month Spider Man it passed with a record 3.3 million copies in an equal amount of time. Nintendo counts on one title, the latest iteration Super Smash Bros.. for the Switch, to keep the momentum in the last three months of the year.
"Sonny is very well using the original titles – combined with subscription services like PS Plus, increases PS4 sales and extends the life cycle," said Ito. "It will be painful for Nintendo without more than the first games."
Sony's December quarter also looks strong in third party games with analysts predicting record sales Red Dead Redemption II after becoming the best game of the year, according to Metacritic. Call of Duty: Black Ops set a new PlayStation record for the first-time digital sales, and the other big titles coming in this quarter include Battlefield V, Fallout 76 i Just Cause 4.
Sony's operating profit amounted to 239 billion yen ($ 2.1 billion) for the quarter in September, based on an average analyst's estimate of 205 billion yen. More than a third of this came from the PlaiStation division, where profit rose by 65% over the previous year to 91 billion yen. Total income amounted to 2.2 trillion yen.
For the full fiscal year, the Tokyo company increased its operating forecast to 870 billion yen from a previous forecast of 670 billion yen. Although the PlayStation works well, it is also important to note that the music company makes about half of this increase, thanks to the purchase of EMI Music Publishing of $ 2.3 billion this year. The agreement included a catalog of 2.1 million songs from Beionce, Carole King and other artists. Sony's overall sales outlook rose slightly to 8.7 trillion yen.
Nintendo's quarterly operating profit of 31 billion yen and a 221 billion yen yield has missed market projections. It raises concerns about whether Nintendo can achieve sales targets. The Kyoto-based company kept its annual forecasts.
"It was a quiet quarter without much of the Nintendo edition," said Hideki Iasuda, a senior analyst at the Ace Research Institute. "Achieving the goal of Svitch depends on the quarter of a holiday, especially the new one Super Smash Bros.. a game. "
The struggle between Soni and Nintendo is also a test for new company leaders, which took over just a few months ago. Soni Kenichiro Ioshida, a former chief financial officer, promoted in April to the executive director, set a low bar initially challenged by investors. Nintendo Shuntaro Furukava represents more changes in the generation when he became president in April, promising to "develop the company completely".
"It's very important to continue singling out new software," Furukava told reporters at a press conference after earning last week. – Bloomberg