Tuesday , May 30 2023

The group Ziviec buys Namisłov Breweries for PLN 500m. What is the future of beer?


According to the group Ziviec in a statement, there is a revolution in beer market in Poland, and consumers are looking for more and more diversity. Beer specialties and regional beers are the fastest growing market segment. The group Živiec and Namisłov brewers complement each other.

– As a result of the dynamic development of the last few years, Namisłov Brewery has achieved the position of the fastest growing regional brewery in Poland.

The Ziviec Group, thanks to the long tradition of beer, commitment to quality and experience in building strong brands, has proven to have unique competencies in reading consumer trends and developing new market segments. The combination of forces will create a greater chance for the development of Namisłov brewery and its brands, and the Ziviec Group will get new opportunities to develop its portfolio in order to better utilize the growing interest of consumers in beer specialties – we read in the company statement.

– We are pleased that Namisłov brewery will soon join the group Ziviec. We are convinced that detailed knowledge of the beer specialty market and the flexibility of Namisłov Brewery and our expertise and experience in building strong brands is to a large extent the perfect combination that creates a recipe for success in a changing market – commented Guillaume Duverdier, Chairman of the Managing Board of the Group Ziviec S.A.

Michael Gostomsky, chairman of the Supervisory Board and majority shareholder Brovar Namisłov said that the Smolensk brewery belongs to the Gostomski family for more than 20 years.

– At that time, from a small local brewery, we developed this company into a big regional player. This transformation was possible thanks to the cooperation of the people of Namisłov, the dedication and hard work of our employees and the talented management team led by Vojciech Szczepaniak – said Michael Gostomski.

We are pleased to join forces with the Ziviec group and we believe that this partnership will enable the company and employees to fully develop their potential – said Michael Gostomski.

Pivovarna Namisłov is a regional brewery. It produces around 1.7 million hl of beer per year in breweries in Namislovo and Branjevo. The main brands of Namisłov brewery include Namisłov, Branievo, Zamki and Kuflove.

Ziviec Group is a leader in the premium segment and one of the leading brewing companies in Poland. He washes over 11 million hl of beer a year in five breweries in Živic, Varka, Elblag Leszek and Cieszin. It offers a wide variety of brands in various beer styles. The most important brands are Ziviec, Heineken and Desperados.


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