Friday , November 27 2020

The demand for iPhone KSR was below Apple's expectations



Apple has canceled additional orders for the production of the iPhone XR smartphone. Given that this model was the earliest in the 2018 model, Apple expected that demand would be high, but apparently these expectations were not met.

According to Nikkei's Asian Reviev, citing its own sources, Fokconn, which initially collected Apple smartphones, was supposed to launch 60 lines to produce the KSR's iPhone, but only 45 lines are currently on. This means that Fokconn will produce approximately 100,000 smartphones a day less than originally planned.

A similar situation was observed in Pegatron, another big deal with Apple's smartphone assembler. Smaller company Vistron, which also collects smartphones, did not receive urgent orders for the iPhone KSR at all, even though Apple had previously asked her to be ready for the holiday season. It was reported that Apple generally adjusted the order quantity by 20-25%.

It's worth noting that despite the fact that iPhone KSR sales were below the company's expectations, they are still quite high. It was announced that in the first week after the start of the sale (October 26th) demand for iPhone KSR was higher than for the older iPhone KSS and KSS Mak.

It is also very interesting that Apple has increased the range of smartphones iPhone 8 and 8 Plus. It has been announced that Apple has commissioned additional orders for the production of 5 million of these models, resulting in a total of 25 million iPhone 8 and 8 Plus smartphones in the fourth quarter of 2018. The demand for these models is still quite high, as they are 20% cheaper than the iPhone KSR.

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