Tuesday , November 24 2020

Niger: The local bank is changing its visual identity



It's over. The Atlantic bank of Nigeria's Atlantic Bank also went on a journey like those in Cote d 'Ivoire, Mali, …

In Niger, the bank has just presented its new graphic charter as part of the Bankue Centrale Populaire Group (Bcp) Transformation Project within the Atlantic Business International (ABI) African Holding Company and 16 subsidiaries in 10 countries of the subregion.

The launch ceremony of the new visual identity took place on Wednesday, October 31, in Niamey, in the Bank's headquarters, in the presence of the General Manager Mr. Nyung Coulibali and several associates.

The banking institution intends to strengthen its image through the use of the emblem of the "horse" in Niger to reflect DNA groups such as the affiliates of the Ivory Coast, Mali, Benin, Burkina Faso from Guinea-Bissau and Senegal who preceded it in this structuring process.

This change represents a strategic shift in line with the ambitions and commitments of a banking group in sub-Saharan Africa, whose ambition is to build the first Pan-African banking group, solidarity and local anchored.


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