Saturday , June 3 2023

Slovenian sporita yields "Responsible Christmas". See her new ad | marketing


The new campaign of the Slovenska sporitelna is in the spirit of a good and responsible Christmas. In addition to the holiday destination, the bank has also prepared a special website for the Christmas tree competition. The concept is Zaragoza.

Come on, you're lucky. This is the central idea of ​​the spot, the theme of which is the friendship between a girl and a Christmas tree. The ad is the cover version of Sveet Child's O & Mine from the famous Guns N & # 39; Roses.

"As a new and responsible leader, we want people to inspire emotions to be responsible for Vianocam and before Christmas shopping," said Peter Holik, Head of Marketing Communications.

Even in this case, we ignore the hashtag # known in the current concept of communication.

Slovakia Savings Bank will also support the idea of ​​good and responsible purchasing of gifts thanks to Google's card and mobile payments via Google Pai.

Source: Slovenska sporitelna

It also featured a single spot. The bank used organic green cellulosic artificial snow or non-plastic catering. Waste is also sorted.

In the pre-Christmas period, a special location is being prepared, which will be active from November 16th. The public will be able to compete with the live trawl bank and the incoming calendar with 24 tips and tricks for responsible Christmas.

Campaign map

  • Agency: Zaragoza
  • Creative Director: Michal Pastier
  • Copiers: Jaroslav Vig, Michal Pastier, Zuzana Smetankova
  • Art Directors: Milan Maly, Andrej Nemček
  • Graphic designers: Gabriela Kožiakova, Richard Novak
  • Social media: Martin Rajec, Dominika Turcerova
  • Account Manager: Katarina Kasšova, Eva Klimekova
  • Strategy: Juraj Pobjecki
  • Directed by: Juraj Janis
  • Production: Hitchhikers

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