Aids-Hilfe Schweiz launches a new campaign with emoji

Each year, December 1 is the World AIDS Day. In the meantime, Aids-Hilfe Schweiz launched a new campaign in cooperation with the TKF Communications Agency, which should do so without the threat of fingers and morality. Instead, the campaign involves the use of various emoji, because we know them from Vhatsapp, Telegram and other social networks.

The campaign aims to reduce prejudice towards HIV-positive people, according to Aids-Hilfe Schweiz, in a statement on his website: "HIV-positive people with suppressed viral load – that is, they take antiretroviral therapy and regularly test the virus can not continue. »

You need to know about AIDS and HIV

Andreas Lehner, Executive Director of Aids-Hilfe Schweiz, said in an interview during the communication: "At this point, HIV positive people are too often regarded as a latent threat to others." Although it was first published in 2008 with the "Swiss Statement" it was said that there is no risk of infection from HIV-positive people in therapy, many people have a reservation for those infected.

Lehner justifies that the campaign was formulated by the defense in 2018 that a more sensitized campaign would be launched. As a result, between 2011 and 2016, three very extensive studies were carried out on HIV-positive people who underwent therapy and had sex without condoms with their partners. The results are clear: regardless of whether it was a homosexual or heterosexual relationship, there was not one HIV transmission in 75,000 files.

The campaign should not reduce the problem of HIV but move the weight of prevention: "We still have to respect the HIV virus, but where it's dangerous," Lehner says. Further greater danger comes from those who think they are HIV-negative.